The Dark Spot in the Room

     One of the biggest challenges my African American clients face is finding eclectic entertainment that also caters to their demographic.  More often then not, local venues provide interesting themes, great atmosphere, and quality customer service but the entertainment leaves a lot to be desired.   The crowd can also be a bit one sided.  Leaving Black folks feeling like the dark spot in the room.  Believe it or not, this issue will stop many Black people from attending events in curtain neighborhoods, counties, and venues.

      Now don’t get your panties all in a bunch White folks! This doesn't mean we don’t like you or don’t want to be around you.  Y’all are lots of fun! Your, “just out to have a good time,” attitude and willingness to pick up the tab always makes for an interesting night outJ But sometimes we simply want to be around people that look like us, talk like us, and understand our unique experiences. 

     So how does one get over being the dark spot in the room?  The answer is simple, own your position and get others in on the act!  Business owners cater to their customer demographic. Therefore, if you want them to cater to you consider becoming a regular patron.  Stage a good old fashioned sit in with 10-20 of your friends, family, and co-workers.  It’s best to do this on non-peak days (Monday-Thursday) that way your crowd really stands out. These gatherings can be weekly, bi-weekly, or monthly.   Each time you visit make sure you have a five minute meet and great with the manager or owner.  Introduce him to his new patrons and share what you would like to see more of as well as what you love about the place.  Trust me, if management values your patronage and sees an opportunity to grow profits, they’ll make the necessary adjustments to keep you coming back.  

How to become and MVP (Most Valuable Patron):

1.  Tip appropriately -Don’t leave a $5 tip for a $100 bill! If the service met or exceeded your expectation  15%-18% is the rule.
2.  Bring in new customers – Host a happy hour, dinner, party, etc.
3.  Patronize regularly- Preferably twice a month.
4.  Introduce yourself to management.
5.  Invite the right people- We all have, what I like to call, a “Ghetto Bird” friend or two.  Everything isn't for everybody. 
6. Be friendly and express your needs up front- Let the staff know if your party needs separate checks, has any food restrictions, preferred seating or if your celebrating a special occasion.